Subtle yet stylish, laser technology is an apparel technique that is becoming wildly more popular. As customers seek out unique, upscale methods of showing their logo, laser technology provides a precise, clean and classy solution.
Laser etching in particular is a process that uses laser technology to engrave or burn away a portion of fabric. It can be used on a variety of fabric types, including denim, ultra suede, polyester, and fleece. Although it is only recommended for mid-shade colors, laser etching can achieve smaller detailing than other methods. It does not require a hoop, and therefore logos can be placed in virtually any location (even over seams and zippers).
As an added bonus, its retail ready. The goal with any apparel purchase is for people to actually wear the item—and with laser etching, they will. It’s the unique, attractive alternative to screen printing and embroidery; and will stand out to your customers and employees.
The tone-on tone look can also be combined with other techniques to create a distinguishable effect. Often, customers will use laser etching with embroidery or laser applique to make their logo “pop”.
For more information on how to make your logo attract the attention of your customers, call Ad-Star at 605-361-7565 or visit our website for other ideas.
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