Consider colors when choosing your next promotional product!

Once you select a promotional product to help you attract a new client, customer, or retain your existing ones consider the purpose to help you choose the color. Colors can have a profound effect on how we feel both mentally and physically. About 95% will choose a color to match their logo but you may want to consider how different colors may affect their recipients. 

Cold colors (blue, turquoise, green)have a soothing quality. Blue is considered a business color because it reflects reliability.

Warm colors (red, orange, yellow) are associated to warmth, well-being, pleasure and energy. These colors can be used for attention getting purposes.

Colorless Tones- Black is the negation of color. It intensifies emotions and absorbs light: it is an oppressive color. White is what we see when all colors come together and symbolizes balance.

It's important to keep your item looking professional by matching trim and any other colors. Consult your professional when selecting imprint colors for your item.

Why is vector art needed for screen printing?

When screen printing vector art is required. When the artwork is in vector format you don't have to worry about resolution, you can resize it to any size and loose no detail. The type is also sharper, and edges are smoother. The colors in a vector graphic can be separated versus a .jpeg which is a flat file with no layers.

Vector art is the use of geometrical primitaves such as points, lines, curves, and shapes which are all based on mathematical equations to represent images in computer graphics. Vector files store the lines, shapes and colors that make up an image. A vector graphics program uses the mathematical formulas to construct the screen image, building the best quality image possible given the screen resolution. One of the most popular programs for creating vector art is Adobe Illustrator.

Screen printing, also known as silk screen, is a printing technique that uses woven mesh to support an ink-blocking stencil. The attached stencil forms open areas of mesh that transfer ink or other printable material which can be pressed through the mesh as a sharp edged image onto a substrate. Below is a photo of the screen printing process.

Above is an example of a one color imprint. When doing two colors two screens are needed and are run seprately. Below is an example using Ad-Star's logo.

What does BPA-free really mean?

When selecting a promotional product make sure the item is BPA free. BPA stands for a chemical called Bisphenol A and can be a cause of negative development effects. BPA is an ingredient in polycarbonate plastics which is used to manufacture hard plastic food containers. Plastic food containers are popular for everyday use but have risks others may not know. Because of our daily eating habits, we can be exposed to BPA through the intake of certain beverages and food that are made from polycarbonate water bottles, food storage containers, or baby bottles. The BPA chemicals can sometimes spread from the polycarbonate plastic into the food or beverage. A primary cause of this is due to the increase in temperature of the plastic bottle or container, therefore transferring the BPA chemicals.

To reduce the risk of BPA chemicals, it is advised not to heat plastic containers in the microwave. The safest method when trying to avoid BPA chemicals is to look for items that are labeled BPA free. We have various BPA free, promotional products on our website that are spill-proof, easy to use, and very durable. These items are safe and popular for all age groups. Check out the Water Filtration BPA Free Sport Bottle. There is a freezer and filter stick built in the bottle which reduces chlorine taste and other impurities. This water bottle can be filled up at a park, the office, or the gym without worrying about impure qualities or BPA chemicals in the water. It offers the best quality and temperature of water at any location!
This is just one of the thousands of options that are available! Contact Us and let us help you successfully promote your business!